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Direct Mail in Support of Annual Marketing Campaigns Developed direct mail campaigns designed to increase traffic and give center stores the opportunity to increase sales during promotional seasons. Offers ranged from specific store coupon offers to universal 20% coupons good at participating stores. Created POP materials for in-store displays as well as in-store promotions to build customer database. Direct mail response rates ranged from 2.7% to 4.1%; participating stores posted sales increases ranging from 7% to 35% for comparable periods. Pictured: direct mailer front panel and inside fold; center fold featured store coupons and special offers as well as sweepstakes entry form         Pictured: front and back of postcard mailer offering 3 universal 20% off coupons Pictured: direct mail gift guide featuring gift-with-purchase offer and store specials Home  Services  Selected Projects  Clients  What's New  About Us  Contact Us